That’s the situation the CEO of a Services company presented to me a few days ago: Their offering is perfect for their clients, yet the sales conversion rate is abysmal.
Could the solution lie in simply better explaining the attributes of what they’re offering? My answer is a resounding NO.
Addressing a challenge like this requires a strategic sales approach. It’s about making the potential customer understand they face tangible problems affecting their profitability or revenue, even before selling them anything. Once this need for purchase is awakened, the sales process speeds up, final prices are less debated, and the company achieves its goals.
Interested in learning more about this strategic approach for your sales processes? Schedule a free session with me right now!
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